Strength & nutrition coaching / Dubai & online

You've optimised everything but yourself.

Bespoke strength, nutrition and body-composition coaching for high performers who hold every other part of their life to a standard, and want their body to match.

Wes, strength and nutrition coach, Dubai
10yrs
Coaching experience
1:1
Fully bespoke
MNU
Certified nutritionist
Dubai
In-person & worldwide online
Who this is for / 01

This isn't a weight-loss programme. It's a standard you bring to your body.

You already know how to work hard. You've built a career, a business, a life that demands a lot of you. What you don't have is the time to guess your way through training and nutrition, or the patience for another generic plan that ignores how you actually live.

The work here is precise. A programme built around your schedule, your body, and a goal that's worth the effort. Strength, composition, energy, confidence, and a way of training you keep for good.

Ways to work together / 02

Three ways in. One standard.

01

1:1 in Dubai

In-person coaching, fully bespoke. The fastest route if you want hands-on technical coaching and accountability.

  • Private sessions, built around your week
  • Strength, technique and progression
  • Nutrition matched to your goal
Pricing on applicationApply →
02

Online coaching

Train anywhere in the world, app-based, with direct access to me. For the self-driven who want a sharper plan and real accountability.

  • Bespoke training & nutrition in-app
  • Weekly check-ins and adjustments
  • Direct line for questions between
Pricing on applicationApply →
03

Teams & corporate

Performance and wellbeing for high-performing teams, delivered through The Elevate Collective.

  • Workshops and seminars
  • Group training programmes
  • Retreats and corporate wellbeing
TEC · enquireEnquire →
The method / 04

Measured, not motivational.

01

Consult

A real conversation about where you are, where you want to be, and whether we're the right fit. No pressure, no script.

02

Assess

A clear baseline: body composition, strength, lifestyle and how you currently eat, so every decision after this is informed, not guessed.

03

Build

A bespoke training and nutrition plan engineered around your actual schedule and the way you live, not an off-the-shelf template.

04

Coach

Ongoing coaching, weekly check-ins and adjustments as you progress, so the plan keeps working as your body and life change.

Free resources / 05

Start before you apply.

Take something useful with you now, no strings. A taste of how I work.

PDF · Free

Meal Prep Guide

A done-for-you week of high-protein meals with macros. The exact structure I give new clients to stop guessing and start progressing.

PDF · Free

The Standard: Training Blueprint

A 3-session strength plan for busy men who want to rebuild the body their life requires. What's your standard?

Apply / 07

Apply for coaching.

Coaching is selective and built around a small number of clients at a time. Tell me about you and your goal. If we're a fit, we'll book a consultation and go from there.

Replies within 48 hours